Thursday, October 12, 2006

Disappearing Burrito
Wendy's is selling Baja Fresh for $31 million. Wendy's bought Baja Fresh for $275 million in 2002. Chipolte, which had a successful IPO in January, has beat Baja Fresh in the market. Good for Chipolte, but if I had to choose between the two for lunch, Baja Fresh wins.

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