Whole Foods' Competition
Publix is opening a separate store (presumably the start of a new chain), GreenWise, that sounds like a Whole Foods - about 40,000 square feet (smaller than a typical Publix but just the size of a Whole Foods), at least half the produce organic, heavy on prepared foods, and many items not found in a regular Publix - in South Florida. Here is an article describing the new store. The Government's bid to keep Whole Foods from merging with Wild Oats always seemed misguided to me and this new concept shows the speciousness of the Government's case against the merger.