Wednesday, January 31, 2007

Restless Leg Follow-up
I got a few hate mails on a post last fall on Restless Leg syndrome. The post was directed to the marketing of the drug for Restless Leg but suffers of the syndrome took offense. NBC news had a segment tonight on how well the drug company GlaxoSmithKline marketed its drug that fights Restless Leg. This was supposed to be the point of the original post (that I didn't do very well gaging from the response). It was not supposed to be that Restless Leg does not exist, but that Glaxo did such a fantastic job creating a market that was not previously there. From the NBC broadcast:

But in the process, Glaxo also identified a market and began introducing Americans to a problem many people didn't realize they had, or had never mentioned to their physicians.

Good luck to the suffers of Restless Leg, but be careful of the big pharma marketing machine.

No comments: