I saw a new M&M commercial last night that used The The's song This is the Day. I was amazed and immediately went to iTunes to verify that it was The The. It is a really cool but obscure song. Props to the marketing guys at M&M for digging up this song. A great The The song is Uncertain Smile from the same album, Soul Mining. It is 80s independent/new wave/college/alternative music at its very best.